SACHAJUAN is driven by the beauty of simplicity. When we launched our range, we felt that haircare was becoming too complex. We wanted to make things easier for our stylists and clients.
Since early 2000 we’ve worked with Swedish scientists to develop the perfect professional products. We let the performance of our products speak for itself and avoid hollow marketing claims. We use only the ingredients we need; nothing more, nothing less. We are honest in our product information, so everyone understands which ingredients we’ve used and why.
Our product philosophy combines style with substance, form with function.
Our products help stylists and their clients achieve a personal look in the easiest possible way. Each one is designed to produce an effortless look, enabling a confident, modern and personal twist.
Our performance-driven hair care products are straightforward and honest. They have clear and easy-to-understand benefits and functional ingredients and are named precisely for what they do or what they are. We tell you why we made a product, how we made it, and how it works. This makes it easy to create beautiful hair every day – and easy to select the right products.
We follow all environmental and regulatory legislation in the markets where we work to ensure the highest quality and safety. All our product development is based in Sweden and the vast majority of our products are made here. The only exception is when national legislation from a given market requests that we make a product in that country.
We select ingredients for purity and performance. We use extracts from two cold water algae naturally harvested from the ocean: Rhodophyta and Chondrus crispus.
Our Approach to Hair
To do this, we look at hair in three dimensions: surface, structure and shape, as each of these dimensions contributes to the form of the finished style.
Though it's not alive beyond the root, hair’s keratin structure can be made to look and feel the way you want, and take on different shapes, forms and textures.
It's a process we've worked with and mastered as professionals, and through the development of each product. We want to give people that feeling of having simply beautiful hair.